ORIGINS
FACE FORWARD CAMPAIGN
(PART 2)
ABOUT
Continuing to build on the success of the New, Advanced Mega-Mushroom Treatment Lotion, Origins is going into deeper storytelling for their #1 product by speaking to skin benefits, adaptogenic technology, and regimen education. Drive is also created through the amplification of ingredient romance and introduction of the newly upgraded Mega-Mushroom Serum.View Part 1 here.
WORK
Conceptualization, Art Direction, Photo Editing, Graphic Design, Social, Post-Production, Video
VIDEO
Plant Science video narrated by Origins’ BioScientists introducing the adaptogenic technology behind the Mega-Mushroom franchise.VIDEO
Informational video on the hero ingredient that is sustainably-sourced Reishi Mushroom.VISUAL MERCHANDISING
Various layouts created for in-store signage, print, digital, social, and educational collateral.
SOCIAL VIDEO
Art Direction and Post-Production for short-form and socially-native videos that ran on Instagram Reels and TikTok.DOT COM
Design and Art Direction for enhanced product display pages on Origins.com for New, Advanced Treatment Lotion and Serum.
Executive Creative Director: Klitos Teklos | Creative Director: Fred Evans | Creative Consultant: Elizabeth Ferraro
Art Direction: Nicole Leva | Design Direction: Ben Pietrusinski, Ava Kotelova, Anthony Bayoneto, Giorgi Brugnoli
Copywriting: MC Katigbak, Lisa Ferrandino, Alix Light-Perez
Production: Ghibili Media | Creative Operations: Carla Nunes, Melanie Fortune, Julia Mizcak
Beauty Photography: Tom Schirmacher | Stylist: Haidee Findlay-Levin | Hair: Panos Papandrianos
Makeup: Sil Bruinsma | Set Design: Todd Wiggins | Still Life Photography: Travis Rathbone | Styling: Anna Surbatovich
Stills Retouching: Anonymous Retouch | Video Edit: Arthur Lacomblez | CGI: CVLT / URBAN Studio
Models: Talent: Maya Stepper, Matthew Noszka, Rubina Dyan, Indy Officinalis
Art Direction: Nicole Leva | Design Direction: Ben Pietrusinski, Ava Kotelova, Anthony Bayoneto, Giorgi Brugnoli
Copywriting: MC Katigbak, Lisa Ferrandino, Alix Light-Perez
Production: Ghibili Media | Creative Operations: Carla Nunes, Melanie Fortune, Julia Mizcak
Beauty Photography: Tom Schirmacher | Stylist: Haidee Findlay-Levin | Hair: Panos Papandrianos
Makeup: Sil Bruinsma | Set Design: Todd Wiggins | Still Life Photography: Travis Rathbone | Styling: Anna Surbatovich
Stills Retouching: Anonymous Retouch | Video Edit: Arthur Lacomblez | CGI: CVLT / URBAN Studio
Models: Talent: Maya Stepper, Matthew Noszka, Rubina Dyan, Indy Officinalis