ORIGINS
FACE FORWARD CAMPAIGN
(PART 2)
ABOUT
Continuing to build on the success of the New, Advanced Mega-Mushroom Treatment Lotion, Origins is going into deeper storytelling for their #1 product by speaking to skin benefits, adaptogenic technology, and regimen education. Drive is also created through the amplification of ingredient romance and introduction of the newly upgraded Mega-Mushroom Serum.View Part 1 here.
WORK
Conceptualization, Art Direction, Photo Editing, Graphic Design, Social, Post-Production, VideoCREDS
Creative Direction: Klitos Teklos + Fred EvansProduction: Ghibili Media
Beauty Photography: Tom Schirmacher
Still Life Photography: Travis Rathbone
CGI: CVLT Production
Styling: Anna Surbatovich
Copywriting: MC Katigbak + Alix Light-Perez
Retouching: Dtouch
Post-Production: Saddington Baynes
Video Edit: Arthur LaComblez + CVLT Production
Talent: Maya Stepper, Matthew Noszka, Rubina Dyan, Indy Officinalis
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VIDEO
Plant Science video narrated by Origins’ BioScientists introducing the adaptogenic technology behind the Mega-Mushroom franchise.VIDEO
Informational video on the hero ingredient that is sustainably-sourced Reishi Mushroom.VISUAL MERCHANDISING
Various layouts created for in-store signage, print, digital, social, and educational collateral.![](https://freight.cargo.site/t/original/i/101427f0f5e98523e6836dcb4eab689a23453fa6bbc849b1b2b04e6189ddc465/OG_MMTLRS_DIGITAL_EMAIL_01_REV.gif)
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SOCIAL VIDEO
Art Direction and Post-Production for short-form and socially-native videos that ran on Instagram Reels and TikTok.DOT COM
Design and Art Direction for enhanced product display pages on Origins.com for New, Advanced Treatment Lotion and Serum.![](https://freight.cargo.site/t/original/i/6b2c105c71ba13ba9a7b0feb8730968704e67a8607d57619dbc4d5282da94a2a/OG_MMTLRS_SPP_TL.gif)
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