ORIGINS

FACE FORWARD CAMPAIGN

(PART 2)



ABOUT

Continuing to build on the success of the New, Advanced Mega-Mushroom Treatment Lotion, Origins is going into deeper storytelling for their #1 product by speaking to skin benefits, adaptogenic technology, and regimen education. Drive is also created through the amplification of ingredient romance and introduction of the newly upgraded Mega-Mushroom Serum.

View Part 1 here.

WORK

Conceptualization, Art Direction, Photo Editing, Graphic Design, Social, Post-Production, Video

CREDS

Creative Direction: Klitos Teklos + Fred Evans
Production: Ghibili Media
Beauty Photography: Tom Schirmacher
Still Life Photography: Travis Rathbone
CGI: CVLT Production
Styling: Anna Surbatovich
Copywriting: MC Katigbak + Alix Light-Perez
Retouching: Dtouch
Post-Production: Saddington Baynes
Video Edit: Arthur LaComblez + CVLT Production
Talent: Maya Stepper, Matthew Noszka, Rubina Dyan, Indy Officinalis





VIDEO

Plant Science video narrated by Origins’ BioScientists introducing the adaptogenic technology behind the Mega-Mushroom franchise.

VIDEO

Informational video on the hero ingredient that is sustainably-sourced Reishi Mushroom.

VISUAL MERCHANDISING

Various layouts created for in-store signage, print, digital, social, and educational collateral.





SOCIAL VIDEO

Art Direction and Post-Production for short-form and socially-native videos that ran on Instagram Reels and TikTok.

DOT COM

Design and Art Direction for enhanced product display pages on Origins.com for New, Advanced Treatment Lotion and Serum.


ⓒ BEN PIETRUSINSKI, 2023