ORIGINS

FACE FORWARD CAMPAIGN

(CHAPTER 2)



ABOUT

Continuing to build on the success of the New, Advanced Mega-Mushroom Treatment Lotion, Origins is going into deeper storytelling for their #1 product by speaking to skin benefits, adaptogenic technology, and regimen education. Drive is also created through the amplification of ingredient romance and introduction of the newly upgraded Mega-Mushroom Serum.

View Chapter 1 here.

WORK

Conceptualization, Art Direction, Photo Editing, Graphic Design, Social, Post-Production, Video


CREDS

Creative Director: Klitos Teklos + Fred Evans
Producer: Ghibili Media
Photographer: Tom Schirmacher
Stylist: Anna Surbatovich
Retouching: Dtouch Creative
Post-Production: Saddington Baynes
CGI: CVLT Production
Video Editing: Arthur LaComblez + CVLT Production
Talent: Maya Stepper, Matthew Noszka, Rubina Dyan, Indy Officinalis

PHOTOGRAPHY

Art directed still life shoot and edited selects of models. Oversaw retouching and post for all of the campaign’s imagery.



VIDEO

Plant Science video narrated by Origins’ BioScientists introducing the adaptogenic technology behind the Mega-Mushroom franchise.

VIDEO

Informational video on the hero ingredient that is sustainably-sourced Reishi Mushroom.

VISUAL MERCHANDISING

Various layouts created for in-store signage, print, digital, social, and educational collateral.





SOCIAL VIDEO

Art Direction and Post-Production for short-form and socially-native videos that ran on Instagram Reels and TikTok.

DOT COM

Design and Art Direction for enhanced product display pages on Origins.com for New, Advanced Treatment Lotion and Serum.


ⓒ BEN PIETRUSINSKI, 2022