ORIGINS
FACE FORWARD CAMPAIGN
(PART 2)
ABOUT
Continuing to build on the success of the New, Advanced Mega-Mushroom Treatment Lotion, Origins is going into deeper storytelling for their #1 product by speaking to skin benefits, adaptogenic technology, and regimen education. Drive is also created through the amplification of ingredient romance and introduction of the newly upgraded Mega-Mushroom Serum.View Part 1 here.
WORK
Conceptualization, Art Direction, Photo Editing, Graphic Design, Social, Post-Production, Video
VIDEO
Plant Science video narrated by Origins’ BioScientists introducing the adaptogenic technology behind the Mega-Mushroom franchise.VIDEO
Informational video on the hero ingredient that is sustainably-sourced Reishi Mushroom.VISUAL MERCHANDISING
Various layouts created for in-store signage, print, digital, social, and educational collateral.
SOCIAL VIDEO
Art Direction and Post-Production for short-form and socially-native videos that ran on Instagram Reels and TikTok.DOT COM
Design Direction for enhanced Product Display Pages – inclusive of video, ingredient efficacy, diagrams, editorial storytelling, sustainability messaging, and regimen education
Executive Creative Director: Klitos Teklos | Creative Director: Fred Evans | Creative Consultant: Elizabeth Ferraro
Art Direction: Nicole Leva | Design Direction: Ben Pietrusinski, Ava Kotelova, Anthony Bayoneto, Giorgia Brugnoli
Copywriting: MC Katigbak, Lisa Ferrandino, Alix Light-Perez
Production: Ghibili Media | Creative Operations: Carla Nunes, Melanie Fortune, Julia Mizcak
Beauty Photography: Tom Schirmacher | Stylist: Haidee Findlay-Levin | Hair: Panos Papandrianos
Makeup: Sil Bruinsma | Set Design: Todd Wiggins | Still Life Photography: Travis Rathbone | Styling: Anna Surbatovich
Stills Retouching: Anonymous Retouch | Video Edit: Arthur Lacomblez | CGI: CVLT / URBAN Studio
Models: Talent: Maya Stepper, Matthew Noszka, Rubina Dyan, Indy Officinalis
Art Direction: Nicole Leva | Design Direction: Ben Pietrusinski, Ava Kotelova, Anthony Bayoneto, Giorgia Brugnoli
Copywriting: MC Katigbak, Lisa Ferrandino, Alix Light-Perez
Production: Ghibili Media | Creative Operations: Carla Nunes, Melanie Fortune, Julia Mizcak
Beauty Photography: Tom Schirmacher | Stylist: Haidee Findlay-Levin | Hair: Panos Papandrianos
Makeup: Sil Bruinsma | Set Design: Todd Wiggins | Still Life Photography: Travis Rathbone | Styling: Anna Surbatovich
Stills Retouching: Anonymous Retouch | Video Edit: Arthur Lacomblez | CGI: CVLT / URBAN Studio
Models: Talent: Maya Stepper, Matthew Noszka, Rubina Dyan, Indy Officinalis