ORIGINS
FACE FORWARD CAMPAIGN
(CHAPTER 2)
ABOUT
Continuing to build on the success of the New, Advanced Mega-Mushroom Treatment Lotion, Origins is going into deeper storytelling for their #1 product by speaking to skin benefits, adaptogenic technology, and regimen education. Drive is also created through the amplification of ingredient romance and introduction of the newly upgraded Mega-Mushroom Serum.View Chapter 1 here.
WORK
Conceptualization, Art Direction, Photo Editing, Graphic Design, Social, Post-Production, VideoCREDS
Creative Director: Klitos Teklos + Fred EvansProducer: Ghibili Media
Photographer: Tom Schirmacher + Travis Rathbone
Stylist: Anna Surbatovich
Retouching: Dtouch
Post-Production: Saddington Baynes
CGI: CVLT Production
Video Editing: Arthur LaComblez + CVLT Production
Talent: Maya Stepper, Matthew Noszka, Rubina Dyan, Indy Officinalis
VIDEO
Plant Science video narrated by Origins’ BioScientists introducing the adaptogenic technology behind the Mega-Mushroom franchise.VIDEO
Informational video on the hero ingredient that is sustainably-sourced Reishi Mushroom.VISUAL MERCHANDISING
Various layouts created for in-store signage, print, digital, social, and educational collateral.
SOCIAL VIDEO
Art Direction and Post-Production for short-form and socially-native videos that ran on Instagram Reels and TikTok.DOT COM
Design and Art Direction for enhanced product display pages on Origins.com for New, Advanced Treatment Lotion and Serum.
