ORIGINS

FACE FORWARD CAMPAIGN



ABOUT

Face Forward with Stronger, More Resilient Skin. Formuled to strengthen skin with every use, NEW Advanced Mega-Mushroom Treatment Lotion gives skin the ability to repair past damage while adapting and protecting itself against future damage, so you can continue to Face Forward and thrive, through your skin and from within.

View Part 2 here.

WORK

Art Direction, Graphic Design, Social, Post-Production, Video

SOCIAL

Art directed and executed Stories that highlight product efficacy, how to use, and sustainability.

VIDEO

Influencer Collective introducing the Skin Heros of the Face Forward campaign.

VIDEO

How-To demonstrating Mega-Mushroom regimen

VISUAL MERCHANDISING 

Various layouts created for in-store signage, print, digital, social, and SMS.
Executive Creative Director: Klitos Teklos | Creative Director: Fred Evans | Creative Consultant: Elizabeth Ferraro
Art Direction: Nicole Leva | Design Direction: Ben Pietrusinski, Ava Kotelova, Anthony Bayoneto, Giorgi Brugnoli
Copywriting: MC Katigbak, Lisa Ferrandino, Alix Light-Perez

Production: Ghibili Media | Creative Operations: Carla Nunes, Melanie Fortune, Julia Mizcak
Beauty Photography: Tom Schirmacher | Stylist: Haidee Findlay-Levin | Hair: Panos Papandrianos
Makeup: Sil Bruinsma | Set Design: Todd Wiggins | Still Life Photography: Travis Rathbone | Styling: Anna Surbatovich
Stills Retouching: Anonymous Retouch  | Video Edit: Arthur Lacomblez | CGI: CVLT / URBAN Studio
Models: Talent: Maya Stepper, Matthew Noszka, Rubina Dyan, Indy Officinalis

ⓒ BEN PIETRUSINSKI, 2025