ORIGINS

FACE FORWARD CAMPAIGN



ABOUT

Face Forward with Stronger, More Resilient Skin. Formuled to strengthen skin with every use, NEW Advanced Mega-Mushroom Treatment Lotion gives skin the ability to repair past damage while adapting and protecting itself against future damage, so you can continue to Face Forward and thrive, through your skin and from within.


WORK

Art Direction, Graphic Design, Social, Post-Production, Video


CREDS

Creative Director: Klitos Teklos + Fred Evans
Producer: Ghibili Media
Photographer: Tom Schirmacher
Retouching: Dtouch Creative
Post-Production: Saddington Baynes
Video Editing: Arthur LaComblez + CVLT Production
Talent: Maya Stepper, Matthew Noszka, Rubina Dyan, Indy Officinalis


SOCIAL

Art directed and executed Stories that highlight product efficacy, how to use, and sustainability.

VIDEO

Influencer Collective introducing the Skin Heros of the Face Forward campaign.
How-To demonstrating Mega-Mushroom regimen

VISUAL MERCHANDISING 

Various layouts created for print, digital, social, and SMS.
ⓒ BEN PIETRUSINSKI, 2022