https://benpiet.com Ben Pietrusinski Fri, 17 Apr 2026 03:37:19 +0000 https://benpiet.com en https://benpiet.com/Destin-de-Balmain Fri, 17 Apr 2026 03:37:19 +0000 Ben Pietrusinski https://benpiet.com/Destin-de-Balmain BALMAIN BEAUTY DESTIN DE BALMAIN ABOUT Destiny is in the hands of those who turn chances into choices, unlocking possibilites, breaking boundaries, and lifting each other higher. They are the confident, the fearless, the unstoppable—the inspiration for Destin de Balmain. A journey of optimism and infinite possibilities, destiny is in your hands. The Eau de Parfum unites those who express themselves without rules or expectations. Inspired by savoir-faire and modern pulse, the daring fragrance celebrates choosing your path and living your destiny. The fragrance is contained in a precious, refillable glass cube, capped with signature golden striations. The PB monogram runs across every face, carving Balmain’s iconic Labyrinth motif into three-dimensional pathways. Clear and gold, and full of spark, it encapsulates the undeniable spirit of the scent. WORKConceptualization, Ideation, Pre-Production, Art Direction, Cross-functional Collaboration CAMPAIGN IMAGERY Hero campaign model, ingredient, and secondary imagery for the inaugural prestige fragrance.&nbsp; <img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/918a1a950e154ba68467d7ddd3f6ce3596d565550aca6211aceea54168ba2ccc/dreamlandagency_1772717741_3846157434188750910_8682370401.jpg" data-mid="247304377" border="0" src="https://freight.cargo.site/w/1000/i/918a1a950e154ba68467d7ddd3f6ce3596d565550aca6211aceea54168ba2ccc/dreamlandagency_1772717741_3846157434188750910_8682370401.jpg" /> <img width="1350" height="1687" width_o="1350" height_o="1687" data-src="https://freight.cargo.site/t/original/i/36b6648091ae802262e19132ea9d658af2abd10b86a848324a0ef9881662d3e5/balmainbeauty_1772215824_3841946810823302292_55117407039.jpg" data-mid="247304379" border="0" src="https://freight.cargo.site/w/1000/i/36b6648091ae802262e19132ea9d658af2abd10b86a848324a0ef9881662d3e5/balmainbeauty_1772215824_3841946810823302292_55117407039.jpg" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/edcaa9e54c59591331b463b026f01b2d26b01f7c22a3c5afe3132957458f415b/Untitled-1.gif" data-mid="247304403" border="0" src="https://freight.cargo.site/w/1000/i/edcaa9e54c59591331b463b026f01b2d26b01f7c22a3c5afe3132957458f415b/Untitled-1.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b057657125e20a20423ea4a8346952908fc9e4c7b10cb4b1585bb2f14e84de3d/balmainbeauty_1773504075_3852692982802441923_55117407039.jpg" data-mid="247305781" border="0" src="https://freight.cargo.site/w/1000/i/b057657125e20a20423ea4a8346952908fc9e4c7b10cb4b1585bb2f14e84de3d/balmainbeauty_1773504075_3852692982802441923_55117407039.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/cc8025a8e87ee0841f7631263910ad7d4e11d40cf330fe83a556ee3fbdab3bbe/balmainbeauty_1775764862_3871710987719666148_55117407039.jpg" data-mid="247305783" border="0" src="https://freight.cargo.site/w/1000/i/cc8025a8e87ee0841f7631263910ad7d4e11d40cf330fe83a556ee3fbdab3bbe/balmainbeauty_1775764862_3871710987719666148_55117407039.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/8b72d95bbac839d7af102a93ff95d433c7e765ee285539593e5cd986857c1617/balmainbeauty_1774029699_3857103770064360890_55117407039.jpg" data-mid="247305782" border="0" src="https://freight.cargo.site/w/1000/i/8b72d95bbac839d7af102a93ff95d433c7e765ee285539593e5cd986857c1617/balmainbeauty_1774029699_3857103770064360890_55117407039.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/31ec61a03e810d2ee73564a75a5ba4f5e8df17a49d248769de4f7ab01ac47ce6/M6_BL_DESTIN_EDP_REFILLABLE_WO-LOGO_1350x1080-copy.jpg" data-mid="247305789" border="0" src="https://freight.cargo.site/w/1000/i/31ec61a03e810d2ee73564a75a5ba4f5e8df17a49d248769de4f7ab01ac47ce6/M6_BL_DESTIN_EDP_REFILLABLE_WO-LOGO_1350x1080-copy.jpg" /> CAST VIGNETTES Short-form and socially-native cuts of the cast and how they are living their destiny, encouraging the audience to do so as well. THE GAME OF DESTINY Meet Jasmine, a gamer and a free spirit who makes her own rules. THE BEAUTY OF DESTINY Alexis is a harpist who epitomizes elegance and strength. THE SONG OF DESTINY Introducing Chloe, a DJ who embodies independent confidence. SOCIAL&nbsp; Various video edits concepted specifically for social – behind the scenes, scripted cast interactions, deeper storytelling, and bottle transformation. OOH Paid ad placements IRL in Los Angeles &amp; New York. <img width="1440" height="1916" width_o="1440" height_o="1916" data-src="https://freight.cargo.site/t/original/i/81605d35ed25459730c2aee670699e731be4a40140bcac12f53978f2ccb87be0/dreamlandagency_1776084964_3874403176585950672_8682370401.jpg" data-mid="247306040" border="0" src="https://freight.cargo.site/w/1000/i/81605d35ed25459730c2aee670699e731be4a40140bcac12f53978f2ccb87be0/dreamlandagency_1776084964_3874403176585950672_8682370401.jpg" /> <img width="1440" height="1916" width_o="1440" height_o="1916" data-src="https://freight.cargo.site/t/original/i/c5c6e97ef5eb3264413acc393ee1fe2f3f0af852e967657578ed5f997329b586/dreamlandagency_1776084964_3874403170646788213_8682370401.jpg" data-mid="247306039" border="0" src="https://freight.cargo.site/w/1000/i/c5c6e97ef5eb3264413acc393ee1fe2f3f0af852e967657578ed5f997329b586/dreamlandagency_1776084964_3874403170646788213_8682370401.jpg" /> <img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1a0f06c95a5291b76a553650694ae11991d3b42e870a4a9d142aa7049806551a/dreamlandagency_1776084964_3874403167903682309_8682370401-copy.jpg" data-mid="247306044" border="0" src="https://freight.cargo.site/w/1000/i/1a0f06c95a5291b76a553650694ae11991d3b42e870a4a9d142aa7049806551a/dreamlandagency_1776084964_3874403167903682309_8682370401-copy.jpg" /> <img width="1440" height="1916" width_o="1440" height_o="1916" data-src="https://freight.cargo.site/t/original/i/6bbc6d5fe0b4db0c29bf96bb91d261e575781ff5c009b3fdc09a7eceedf95f17/dreamlandagency_1776084964_3874403170814547140_8682370401.jpg" data-mid="247306042" border="0" src="https://freight.cargo.site/w/1000/i/6bbc6d5fe0b4db0c29bf96bb91d261e575781ff5c009b3fdc09a7eceedf95f17/dreamlandagency_1776084964_3874403170814547140_8682370401.jpg" /> SVP Global Creative: Hans Dorsinville | Art Director: Ben Pietrusinski | Editorial Direction: Sylviane Louzon | In-House Production: Andrea Clemente Photographer: Fabien Montique | Director: Torso | DP: Rina Yang | Movement Direction: Eric Vochristison | Styling: Marie-Amélie Sauvé Makeup: Lucy Bridge | Hair: Damien Boissinot | Hero Casting: Establishment | Extras Casting: Dreamland | Production: Division Global BTS &amp; Social Films: Cheyne Tillier-Daly | BTS &amp; Social Stills: Francesca Beltran | Edit: Modern Post Still Life Photography: Maxime Poiblanc | Retouching: Dave Herr https://benpiet.com/Balmain-Eau-De-Toilettes Fri, 17 Apr 2026 03:19:40 +0000 Ben Pietrusinski https://benpiet.com/Balmain-Eau-De-Toilettes BALMAIN BEAUTY EAU DE TOILETTE ABOUT A reimagining of four Balmain Beauty icons — Carbone, Rouge, Bleu Infini, and Blanc Galaxie — translated from Eau de Parfum into a lighter, luminous Eau de Toilette format. The collection preserves the DNA of each signature scent while introducing an airy, effortless dimension: familiar, yet entirely new. All imagery and art direction produced using AI WORKConceptualization, Ideation, Creative Direction, Post-Production <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0fc2d11b063d06e099396423575d91ce44a5ddecc66df34e657a7714b22c011b/FY26_BL_LUXE_BOTTLE_CARBON_EDT_100ML_LOGO_1920x1080.jpg" data-mid="247303928" border="0" src="https://freight.cargo.site/w/1000/i/0fc2d11b063d06e099396423575d91ce44a5ddecc66df34e657a7714b22c011b/FY26_BL_LUXE_BOTTLE_CARBON_EDT_100ML_LOGO_1920x1080.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88cbefc2cfc615597069df028474e1599b3d6223e601468df659f0916ff01b35/FY26_BL_LUXE_BOTTLE_ROUGE_EDT_100ML_LOGO_1920x1080_v1.jpg" data-mid="247303929" border="0" src="https://freight.cargo.site/w/1000/i/88cbefc2cfc615597069df028474e1599b3d6223e601468df659f0916ff01b35/FY26_BL_LUXE_BOTTLE_ROUGE_EDT_100ML_LOGO_1920x1080_v1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1cb953a0d6c9912194a8f752b6b0fa757adc82d2e99d8ed76986c83dcf57e603/FY26_BL_LUXE_BOTTLE_BLEU-INFINI_EDT_100ML_LOGO_1920x1080.jpg" data-mid="247303927" border="0" src="https://freight.cargo.site/w/1000/i/1cb953a0d6c9912194a8f752b6b0fa757adc82d2e99d8ed76986c83dcf57e603/FY26_BL_LUXE_BOTTLE_BLEU-INFINI_EDT_100ML_LOGO_1920x1080.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/34809c40672a65609236b3311777f1d51a6b1cb078edb652ab834a6ced09c451/FY26_BL_LUXE_BOTTLE_BLANC_EDT_100ML_LOGO_1920x1080.jpg" data-mid="247303925" border="0" src="https://freight.cargo.site/w/1000/i/34809c40672a65609236b3311777f1d51a6b1cb078edb652ab834a6ced09c451/FY26_BL_LUXE_BOTTLE_BLANC_EDT_100ML_LOGO_1920x1080.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c1c47d730c1e71d46d98efc7cc4ac32c774c294c223043f2f1dc989732f299e8/FY26_BL_LUXE_BOTTLE_CARBON_EDT_EDP_50ML_TOGETHER_LOGO_1080x1350.jpg" data-mid="247303937" border="0" src="https://freight.cargo.site/w/1000/i/c1c47d730c1e71d46d98efc7cc4ac32c774c294c223043f2f1dc989732f299e8/FY26_BL_LUXE_BOTTLE_CARBON_EDT_EDP_50ML_TOGETHER_LOGO_1080x1350.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ce910d8cc39addc2db786e04e23c7ac93229db84743fa5b7aa8533cfd14edd41/FY26_BL_LUXE_BOTTLE_ROUGE_EDT_EDP_50ML_TOGETHER_LOGO_1080x1350.jpg" data-mid="247303938" border="0" src="https://freight.cargo.site/w/1000/i/ce910d8cc39addc2db786e04e23c7ac93229db84743fa5b7aa8533cfd14edd41/FY26_BL_LUXE_BOTTLE_ROUGE_EDT_EDP_50ML_TOGETHER_LOGO_1080x1350.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/adab8ccfb7d0626bf012b7390ee030aae911a384280a4c490c33d9604601d89a/FY26_BL_LUXE_BOTTLE_BLEU-INFINI_EDT_EDP_50ML_TOGETHER_LOGO_1080x1350.jpg" data-mid="247303939" border="0" src="https://freight.cargo.site/w/1000/i/adab8ccfb7d0626bf012b7390ee030aae911a384280a4c490c33d9604601d89a/FY26_BL_LUXE_BOTTLE_BLEU-INFINI_EDT_EDP_50ML_TOGETHER_LOGO_1080x1350.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a34ef1b0c440343c34afdb0f1ffd7cf43b63b2f610ce9fbae28c75ecfcb10837/FY26_BL_LUXE_BOTTLE_BLANC_EDT_EDP_50ML_TOGETHER_LOGO_1080x1350.jpg" data-mid="247303940" border="0" src="https://freight.cargo.site/w/1000/i/a34ef1b0c440343c34afdb0f1ffd7cf43b63b2f610ce9fbae28c75ecfcb10837/FY26_BL_LUXE_BOTTLE_BLANC_EDT_EDP_50ML_TOGETHER_LOGO_1080x1350.jpg" /> SVP Global Creative: Hans Dorsinville | Creative Direction: Ben Pietrusinski CGI Artist: Gui Boucher | Producer: Andrea Clemente&nbsp; https://benpiet.com/work Mon, 14 Jan 2019 00:11:43 +0000 Ben Pietrusinski https://benpiet.com/work https://benpiet.com/Balmain-Beauty-Blanc-Galaxie Mon, 12 May 2025 01:31:30 +0000 Ben Pietrusinski https://benpiet.com/Balmain-Beauty-Blanc-Galaxie BALMAIN BEAUTY BLANC GALAXIE EAU DE PARFUM ABOUTA NEW ENERGY: Blanc Galaxie stars the bursting light of hope. Blanc Galaxie is like an eclipse of light. It captures the electrifying moment when the planets align, and your energy is at its peak. This transformative fragrance embodies a powerful shift—from darkness to light, leaving you and the world feeling renewed and ready to embrace new possibilities. The bright, energizing power of cédrat, ignited by myrtle’s aromatic richness. WORKConceptualization, Art Direction, Graphic Design, CGI, Post-Production, Video IMAGERYConceptual and Ingredient key visuals used for omni-channel advertising placement: print, digital, social, paid media, in-store, OOH. <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/04e7d74b68740f534445897133731a75d235b1b0d2cc6b998d64f7077035acd3/FY25_BL_UL_HERO_BLANC_GALAXIE_50ML_CONCEPTUAL_W-LOGO_1080x1350.jpg" data-mid="233064457" border="0" src="https://freight.cargo.site/w/1000/i/04e7d74b68740f534445897133731a75d235b1b0d2cc6b998d64f7077035acd3/FY25_BL_UL_HERO_BLANC_GALAXIE_50ML_CONCEPTUAL_W-LOGO_1080x1350.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/3c9aba3eb3c8c28bd0ce04df4c926d794fcdced175ee84f80191ef58de7f41ad/FY25_BL_UL_BLANC_GALAXIE_50ML_INGR_W-LOGO_1080x1350.jpg" data-mid="233064458" border="0" src="https://freight.cargo.site/w/1000/i/3c9aba3eb3c8c28bd0ce04df4c926d794fcdced175ee84f80191ef58de7f41ad/FY25_BL_UL_BLANC_GALAXIE_50ML_INGR_W-LOGO_1080x1350.jpg" /> SOCIAL TEASERConceptual and Ingredient key visuals used for omni-channel advertising placement: print, digital, social, paid media, in-store, OOH. NYC OUT OF HOMEOOH ad placement on bus shelters along NYC’s iconic 5th Avenue <img width="8044" height="5365" width_o="8044" height_o="5365" data-src="https://freight.cargo.site/t/original/i/5104eb3b24cf5378b45d3b494bd2a2e9c2dc689dc8460aa578f9b595353d8306/SM042036MN01519AB.jpg" data-mid="233064767" border="0" src="https://freight.cargo.site/w/1000/i/5104eb3b24cf5378b45d3b494bd2a2e9c2dc689dc8460aa578f9b595353d8306/SM042036MN01519AB.jpg" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/34ae17ce09186c360e173e702b4ebc53c8028ddf00c4d5d95531bf638f3b3e8f/giphy.gif" data-mid="233064807" border="0" src="https://freight.cargo.site/w/480/i/34ae17ce09186c360e173e702b4ebc53c8028ddf00c4d5d95531bf638f3b3e8f/giphy.gif" /> SVP Global Creative: Hans Dorsinville | Art Director: Ben Pietrusinski | Editorial Direction: Sylviane Louzon Photographer: Maxime Poiblanc | Stylist: Catherine Pearson | DP: Kazu Okuda | Producer: Andrea Clemente Retouching: Dave Herr | Video Edit: Leonardo Aponte | CGI: Mosaic Studios https://benpiet.com/Balmain-PFW-SS25 Mon, 27 Jan 2025 03:58:50 +0000 Ben Pietrusinski https://benpiet.com/Balmain-PFW-SS25 PFW&nbsp; BALMAIN SS 25 READY-TO-WEAR ABOUT Olivier Rousteing’s runway declaration that Balmain has re-entered the broadest luxury category of all: beauty. “I actually think the face is the sexiest part of a woman’s body,” says Rousteing. “The recipe of fashion is to be you.” -Luke Leitch, VOGUE RunwayContent capture for the SS25 runway collection, inspired by the launch of Balmain’s beauty division and flagon shape bottles of the Les Éternels eaux de parfum. WORKArt Direction for Content Capture, Video Art Direction, Post-Production, Photo Editing BACKSTAGE &amp; FITTINGS Content captured backstage and during pre-show fittings of Les Éternels with accessories, the fashion collection, and bottle clutches. <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7261a0745f3a8fcb173819814cab7e1c418d61972a86e065465625ec31f487e1/balmainbeauty_1727428295_3466242232157734909_55117407039.jpg" data-mid="225570997" border="0" src="https://freight.cargo.site/w/1000/i/7261a0745f3a8fcb173819814cab7e1c418d61972a86e065465625ec31f487e1/balmainbeauty_1727428295_3466242232157734909_55117407039.jpg" /> <img width="1080" height="1620" width_o="1080" height_o="1620" data-src="https://freight.cargo.site/t/original/i/ce66c6a08fba866620e0d0a72aed24f49eb61feaa763bc2e9b08a58c94503579/2024-0925_BalmainBeauty-BTS_FBeltran_1S0A2977-comp.jpg" data-mid="225571018" border="0" src="https://freight.cargo.site/w/1000/i/ce66c6a08fba866620e0d0a72aed24f49eb61feaa763bc2e9b08a58c94503579/2024-0925_BalmainBeauty-BTS_FBeltran_1S0A2977-comp.jpg" /> <img width="1440" height="1798" width_o="1440" height_o="1798" data-src="https://freight.cargo.site/t/original/i/1ee835ce20d8beee245befeb0fc39afc66723c27efbdf75580b7664bac186039/balmain_1727620757_3467856716603896364_535065013.jpg" data-mid="225570995" border="0" src="https://freight.cargo.site/w/1000/i/1ee835ce20d8beee245befeb0fc39afc66723c27efbdf75580b7664bac186039/balmain_1727620757_3467856716603896364_535065013.jpg" /> <img width="1080" height="1620" width_o="1080" height_o="1620" data-src="https://freight.cargo.site/t/original/i/a143c62c1ac157d0bc04be95910886429296c4f9fb6172754f99965a9db9ff3e/2024-0925_BalmainBeauty-BTS_FBeltran_1S0A3091-comp.jpg" data-mid="225571019" border="0" 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data-src="https://freight.cargo.site/t/original/i/23e51fcc217b9b956ac4695a780afb6bc1685425a70fc31faa2fdfd5c9b24567/BALMAIN_BTS_240926_PB_EKW0293-comp.jpg" data-mid="225571007" border="0" src="https://freight.cargo.site/w/1000/i/23e51fcc217b9b956ac4695a780afb6bc1685425a70fc31faa2fdfd5c9b24567/BALMAIN_BTS_240926_PB_EKW0293-comp.jpg" /> <img width="1080" height="1620" width_o="1080" height_o="1620" data-src="https://freight.cargo.site/t/original/i/c7fd0cca4c60546c287644400cc61cd555449082481ff207b90d672a80edabf2/2024-0925_BalmainBeauty-BTS_FBeltran_1S0A3057.jpg" data-mid="225571031" border="0" src="https://freight.cargo.site/w/1000/i/c7fd0cca4c60546c287644400cc61cd555449082481ff207b90d672a80edabf2/2024-0925_BalmainBeauty-BTS_FBeltran_1S0A3057.jpg" /> SOCIAL CONTENT&nbsp; Content captured of celebrity arrivals, show mashups, and content box capture. https://benpiet.com/Les-Eternels-de-Balmain Fri, 24 Jan 2025 00:46:20 +0000 Ben Pietrusinski https://benpiet.com/Les-Eternels-de-Balmain BALMAIN BEAUTY LES ÉTERNELS LAUNCH ABOUT Every identity has a fragrance. Introducing Balmain Beauty and their inaugural collection of eight unisex eaux de parfum, Les Éternels. Les Éternels leads you on the journey of self-realization through each fragrance: identity quest, inner peace, fearless rebirth, the tree of life, endless freedom, new unity, addictive love, and forever nature. Live your truth, free and powerful. Balmain Beauty, launched in September 2024, builds on Balmain's fashion and fragrance legacy to change the meaning of beauty for the future. Standing for the power of respect, love, and unity. Trailblazing a beauty universe made of timeless anticipation. WORKFounding member of the brand &amp; creative team, Omnichannel Design Exeuction, Art Direction, Cross-functional Collaboration, Post-Production for Stills &amp; Video, Activation Concept &amp; Ideation CAMPAIGN IMAGERY Hero campaign model and ingredient imagery for the eight eaux de parfum in the inaugural collection. Assited with retouching markups, post-production, and color correction for print proofs. 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/> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/24ab27676b3cca141b58884f10527ea4fdf65f8f88fb1b65dc1ab3e72cc28013/FA24_BL_UL_HERO_INGR_IVOIRE_LOGO-_1080x1350.jpg" data-mid="225427757" border="0" src="https://freight.cargo.site/w/1000/i/24ab27676b3cca141b58884f10527ea4fdf65f8f88fb1b65dc1ab3e72cc28013/FA24_BL_UL_HERO_INGR_IVOIRE_LOGO-_1080x1350.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/89ee025c1f46f6930a828e35f7479803014a2c33399e45ec9044dca648c696d8/FA24_BL_UL_HERO_INGR_ROUGE_LOGO-_1080x1350.jpg" data-mid="225427758" border="0" src="https://freight.cargo.site/w/1000/i/89ee025c1f46f6930a828e35f7479803014a2c33399e45ec9044dca648c696d8/FA24_BL_UL_HERO_INGR_ROUGE_LOGO-_1080x1350.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8a5148bd9cdca6f21262656eed7d4ce5f9b511ef90bd50de9d75009537f095dd/FA24_BL_HERO_ING_VENTVERT_LOGO-_1080x1350.jpg" data-mid="225427760" border="0" src="https://freight.cargo.site/w/1000/i/8a5148bd9cdca6f21262656eed7d4ce5f9b511ef90bd50de9d75009537f095dd/FA24_BL_HERO_ING_VENTVERT_LOGO-_1080x1350.jpg" /> VIDEOIndividual video narratives were shot for each fragrance– combining model storytelling, bottle romancing CGI, and duality ingredient spotlights to further depict each phase on the journey to self-realization. Featured is Rouge, Balmain’s bestseller and floral fruity fragrance. DOT COMCreative and Design lead for dedicated website at launch. Worked seamlessly with Site Operations, the North America Ecommerce team, DTX, UI/UX teams, Engineers to launch on-time. Site features shoppable product pages, editorial pages, Balmain heritage, and a discovery quiz to pair consumers with fragrances. Discover now at Balmainbeauty.com EMAIL Creative and Design Lead for ongoing Customer Relationship Management (CRM). Continually designing emails and collabroationg with CRM lead to deploy to subscribers globally. <img width="1800" height="3153" width_o="1800" height_o="3153" data-src="https://freight.cargo.site/t/original/i/ed1938fa3a1ce74a37b9c8aa041d31f0e421b9e22bd0f5e86f35594d103da7ac/IP-WARMING-OPT-1.jpg" data-mid="225431266" border="0" src="https://freight.cargo.site/w/1000/i/ed1938fa3a1ce74a37b9c8aa041d31f0e421b9e22bd0f5e86f35594d103da7ac/IP-WARMING-OPT-1.jpg" /> <img width="384" height="480" width_o="384" height_o="480" data-src="https://freight.cargo.site/t/original/i/c69670698ba3854a53845ece7e309d79e7bd807a400b4de22d8b06efa05cd8aa/giphy2.gif" data-mid="225431280" border="0" src="https://freight.cargo.site/w/384/i/c69670698ba3854a53845ece7e309d79e7bd807a400b4de22d8b06efa05cd8aa/giphy2.gif" /> <img width="1800" height="3122" width_o="1800" height_o="3122" data-src="https://freight.cargo.site/t/original/i/548ca6292949cb70dba505066e578675855f4bc206b6f2bebf39476529876440/CRM_-POST-PURCHASE-DISCOVERY-SET.jpg" data-mid="225431265" border="0" src="https://freight.cargo.site/w/1000/i/548ca6292949cb70dba505066e578675855f4bc206b6f2bebf39476529876440/CRM_-POST-PURCHASE-DISCOVERY-SET.jpg" /> <img width="384" height="480" width_o="384" height_o="480" data-src="https://freight.cargo.site/t/original/i/10defe593cadccc61c491a3a7a01670b21cc4fcdb27fccea9ba586be15eb2242/giphy4.gif" data-mid="225431282" border="0" src="https://freight.cargo.site/w/384/i/10defe593cadccc61c491a3a7a01670b21cc4fcdb27fccea9ba586be15eb2242/giphy4.gif" /> <img width="384" height="480" width_o="384" height_o="480" data-src="https://freight.cargo.site/t/original/i/3a8a96330e7dfd17422063aebea7c37297ac27cd476845168132d831b96a2663/giphy1.gif" data-mid="225431279" border="0" src="https://freight.cargo.site/w/384/i/3a8a96330e7dfd17422063aebea7c37297ac27cd476845168132d831b96a2663/giphy1.gif" /> <img width="1794" height="2868" width_o="1794" height_o="2868" data-src="https://freight.cargo.site/t/original/i/c38b47af712a300e5c4c0016d1299d5f494dda16f8eda22d7cc9b35c8ae4f497/CRM_-POST-PURCHASE-DISCOVERY-SET-2.jpg" data-mid="225431264" border="0" src="https://freight.cargo.site/w/1000/i/c38b47af712a300e5c4c0016d1299d5f494dda16f8eda22d7cc9b35c8ae4f497/CRM_-POST-PURCHASE-DISCOVERY-SET-2.jpg" /> <img width="384" height="480" width_o="384" height_o="480" data-src="https://freight.cargo.site/t/original/i/59d3fbbeb9d1f0468c82017706074970878316458b06aee0cfef0cc82f756dd1/giphy3.gif" data-mid="225431281" border="0" src="https://freight.cargo.site/w/384/i/59d3fbbeb9d1f0468c82017706074970878316458b06aee0cfef0cc82f756dd1/giphy3.gif" /> <img width="3578" height="6767" width_o="3578" height_o="6767" data-src="https://freight.cargo.site/t/original/i/1dc759addc3a0dd561284e9e86e5acd2e4ca122b77982e77657c746f5a146527/BALMAIN_FY25_CRM_EMAIL_DEC-24_OR-BERGDORF-PA-INVITATION.jpg" data-mid="225431262" border="0" src="https://freight.cargo.site/w/1000/i/1dc759addc3a0dd561284e9e86e5acd2e4ca122b77982e77657c746f5a146527/BALMAIN_FY25_CRM_EMAIL_DEC-24_OR-BERGDORF-PA-INVITATION.jpg" /> VISUAL MERCHANDISING + OOH Various design executions created for OOH ad spots, retailer installation, and boutique placements across Europe, the United Kingdom, and North America. Inclusive of window hoardings, in-store screens and lightboxes, window displays, wall decals, digital billboards, bus shelters, etc. <img width="2800" height="1249" width_o="2800" height_o="1249" data-src="https://freight.cargo.site/t/original/i/3afb04bcb325369f5154212fe71b5d3cba6490e2d2dce923b78aa40cf8f47151/Balmain-Le-Marais-59.jpg" data-mid="225428204" border="0" src="https://freight.cargo.site/w/1000/i/3afb04bcb325369f5154212fe71b5d3cba6490e2d2dce923b78aa40cf8f47151/Balmain-Le-Marais-59.jpg" /> <img width="2800" height="1867" width_o="2800" height_o="1867" data-src="https://freight.cargo.site/t/original/i/29438b737a1f643518c82bebb6beb5debf699600b1f81bf5f8a01946e5b32276/Balmain-Le-Marais-1.jpg" data-mid="225428331" border="0" src="https://freight.cargo.site/w/1000/i/29438b737a1f643518c82bebb6beb5debf699600b1f81bf5f8a01946e5b32276/Balmain-Le-Marais-1.jpg" /> <img width="2800" height="1867" width_o="2800" height_o="1867" data-src="https://freight.cargo.site/t/original/i/3dd46d808d07e123d81cde421929fe722f84b2b1f79c4f8df96e366e911c4295/Balmain-Le-Marais-32.jpg" data-mid="225428201" border="0" src="https://freight.cargo.site/w/1000/i/3dd46d808d07e123d81cde421929fe722f84b2b1f79c4f8df96e366e911c4295/Balmain-Le-Marais-32.jpg" /> <img width="1867" height="2800" width_o="1867" height_o="2800" data-src="https://freight.cargo.site/t/original/i/9d4fe26c6cf1109e365ec4717efb702e972e90e64afebd14e342ec03f2c29683/Balmain-Le-Marais-38.jpg" data-mid="225428203" border="0" src="https://freight.cargo.site/w/1000/i/9d4fe26c6cf1109e365ec4717efb702e972e90e64afebd14e342ec03f2c29683/Balmain-Le-Marais-38.jpg" /> <img width="1440" height="959" width_o="1440" height_o="959" data-src="https://freight.cargo.site/t/original/i/4ed9752ce98ec4e6833ee6f84dbe7cafae9b514aa5d59cd94d66309382e82e0a/balmainbeauty_1731347686_3499120464565671480_55117407039.jpg" data-mid="225428154" border="0" src="https://freight.cargo.site/w/1000/i/4ed9752ce98ec4e6833ee6f84dbe7cafae9b514aa5d59cd94d66309382e82e0a/balmainbeauty_1731347686_3499120464565671480_55117407039.jpg" /> <img width="1135" height="400" width_o="1135" height_o="400" data-src="https://freight.cargo.site/t/original/i/173c2a475fcfcd306476763f045864b522a0ca0b97ca236493bd7914af3e3717/image001.png" data-mid="225428194" border="0" src="https://freight.cargo.site/w/1000/i/173c2a475fcfcd306476763f045864b522a0ca0b97ca236493bd7914af3e3717/image001.png" /> <img width="5446" height="3057" width_o="5446" height_o="3057" data-src="https://freight.cargo.site/t/original/i/fda4dd8a3c612e372bb3fe4ee9e737dd26d92e988fb3dc54b6a65c2419876063/2626-Estee-Lauder-Balmain-Banner-At-Marble-Arch-Bayswater-RD-London-W2-2UH-1003-View2Fill-Angle-5.jpg" data-mid="225428210" border="0" src="https://freight.cargo.site/w/1000/i/fda4dd8a3c612e372bb3fe4ee9e737dd26d92e988fb3dc54b6a65c2419876063/2626-Estee-Lauder-Balmain-Banner-At-Marble-Arch-Bayswater-RD-London-W2-2UH-1003-View2Fill-Angle-5.jpg" /> <img width="2002" height="1125" width_o="2002" height_o="1125" data-src="https://freight.cargo.site/t/original/i/549a8db1c3a3f51908b1f22f87e8e8e93f430bac9d848d463363af0e33af2ba7/Picture1.jpg" data-mid="225428187" border="0" src="https://freight.cargo.site/w/1000/i/549a8db1c3a3f51908b1f22f87e8e8e93f430bac9d848d463363af0e33af2ba7/Picture1.jpg" /> <img width="722" height="918" width_o="722" height_o="918" data-src="https://freight.cargo.site/t/original/i/2f0ed584b966b55ec56da1f4f1e0d268930006320c14c254d6ca88269ccde33f/Picture2.jpg" data-mid="225428336" border="0" src="https://freight.cargo.site/w/722/i/2f0ed584b966b55ec56da1f4f1e0d268930006320c14c254d6ca88269ccde33f/Picture2.jpg" /> <img width="1513" height="1125" width_o="1513" height_o="1125" data-src="https://freight.cargo.site/t/original/i/fbd863cd4bfb22daf8361037db83824840f815918c39e72c72682e3eaeacd560/Picture4.jpg" data-mid="225428340" border="0" src="https://freight.cargo.site/w/1000/i/fbd863cd4bfb22daf8361037db83824840f815918c39e72c72682e3eaeacd560/Picture4.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/2664196c9cf9892fdb7366ce050deb499ca377de4c4bef56f16173ee34a8b707/IMG_6882.jpeg" data-mid="225428212" border="0" src="https://freight.cargo.site/w/1000/i/2664196c9cf9892fdb7366ce050deb499ca377de4c4bef56f16173ee34a8b707/IMG_6882.jpeg" /> <img width="5230" height="3450" width_o="5230" height_o="3450" data-src="https://freight.cargo.site/t/original/i/75e7deff9ed323b323a861967d96ad404a8b52d887964e7b7530358f42057fab/IMG_9138.jpg" data-mid="225428213" border="0" src="https://freight.cargo.site/w/1000/i/75e7deff9ed323b323a861967d96ad404a8b52d887964e7b7530358f42057fab/IMG_9138.jpg" /> <img width="3000" height="2063" width_o="3000" height_o="2063" data-src="https://freight.cargo.site/t/original/i/a111ab0bb0f2510db8e426f2ca3eb4dd1b390cff86c937a32fdd1a659a286d15/241002_Balmain_Ziggy1002_Bsm-2024-10-03-20_20_41.jpg" data-mid="225428211" border="0" src="https://freight.cargo.site/w/1000/i/a111ab0bb0f2510db8e426f2ca3eb4dd1b390cff86c937a32fdd1a659a286d15/241002_Balmain_Ziggy1002_Bsm-2024-10-03-20_20_41.jpg" /> PR + EVENTING Gallery-inspired press events and influencer dinners to introduce Les Éternels. Asisted with dressing all spaces with custom-framed printed artwork, exhibited archival fragrances, designed wall decals, and house-coded interior decor. <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/c3a9123bc8ad17ce74016d67968c3405c50e5c86308a87c96614879bed90469b/2024-0514_BalmainBeauty_FBeltran_1S0A5289.jpg" data-mid="225487392" border="0" src="https://freight.cargo.site/w/1000/i/c3a9123bc8ad17ce74016d67968c3405c50e5c86308a87c96614879bed90469b/2024-0514_BalmainBeauty_FBeltran_1S0A5289.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/8a7647c9a3eaf8c98f077859867e4be6ef9f4c358668be5779fd67d6dcb54ed3/2024-0514_BalmainBeauty_FBeltran_1S0A5297.jpg" data-mid="225487395" border="0" src="https://freight.cargo.site/w/1000/i/8a7647c9a3eaf8c98f077859867e4be6ef9f4c358668be5779fd67d6dcb54ed3/2024-0514_BalmainBeauty_FBeltran_1S0A5297.jpg" /> <img width="3957" height="5936" width_o="3957" height_o="5936" data-src="https://freight.cargo.site/t/original/i/d705503acf521cb29a97352de8cecd16747e9f00fae2be5951b3bfc406b0b466/2024-0514_BalmainBeauty_FBeltran_1S0A5303.jpg" data-mid="225487396" border="0" src="https://freight.cargo.site/w/1000/i/d705503acf521cb29a97352de8cecd16747e9f00fae2be5951b3bfc406b0b466/2024-0514_BalmainBeauty_FBeltran_1S0A5303.jpg" /> <img width="6570" height="4380" width_o="6570" height_o="4380" data-src="https://freight.cargo.site/t/original/i/9e56047be4719d827def10833bad0aa8c639c2465e3c400457c02695d5cc3a91/2024-0514_BalmainBeauty_FBeltran_1S0A5415.jpg" data-mid="225487398" border="0" src="https://freight.cargo.site/w/1000/i/9e56047be4719d827def10833bad0aa8c639c2465e3c400457c02695d5cc3a91/2024-0514_BalmainBeauty_FBeltran_1S0A5415.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/690a7682bbb0d39fbb6da878e74320f3dfde380dd1bed8ff29633cf6a2155728/2024-0514_BalmainBeauty_FBeltran_1S0A5438.jpg" data-mid="225487399" border="0" src="https://freight.cargo.site/w/1000/i/690a7682bbb0d39fbb6da878e74320f3dfde380dd1bed8ff29633cf6a2155728/2024-0514_BalmainBeauty_FBeltran_1S0A5438.jpg" /> <img width="4162" height="6243" width_o="4162" height_o="6243" data-src="https://freight.cargo.site/t/original/i/9240ae0abc227627768a2b049559b0c09b030096bbb5c0718955de56ea0c9650/2024-0514_BalmainBeauty_FBeltran_1S0A5240.jpg" data-mid="225487391" border="0" src="https://freight.cargo.site/w/1000/i/9240ae0abc227627768a2b049559b0c09b030096bbb5c0718955de56ea0c9650/2024-0514_BalmainBeauty_FBeltran_1S0A5240.jpg" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/a19dc976d4bd94d5f47ee3e0ae861eb575a3bacaff06b204a9be42ef63dbe9da/2024-0514_BalmainBeauty_FBeltran_1S0A5286.jpg" data-mid="225487393" border="0" src="https://freight.cargo.site/w/1000/i/a19dc976d4bd94d5f47ee3e0ae861eb575a3bacaff06b204a9be42ef63dbe9da/2024-0514_BalmainBeauty_FBeltran_1S0A5286.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/72e64809d9ef23c15f2d9a88b1b4426884160c253539182efe82dd409c609950/07.jpg" data-mid="225487443" border="0" src="https://freight.cargo.site/w/1000/i/72e64809d9ef23c15f2d9a88b1b4426884160c253539182efe82dd409c609950/07.jpg" /> <img width="2204" height="3000" width_o="2204" height_o="3000" data-src="https://freight.cargo.site/t/original/i/81e3cdc0aee4ecc9e3486dda9ad7fd0cb075cb707cf81764e196078f4db1c509/21.jpg" data-mid="225487444" border="0" src="https://freight.cargo.site/w/1000/i/81e3cdc0aee4ecc9e3486dda9ad7fd0cb075cb707cf81764e196078f4db1c509/21.jpg" /> <img width="2204" height="3000" width_o="2204" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1e111289b0d31443c97a00de3d5ffb90f000e59af7bc044977b1fdfa5cc1ca54/27.jpg" data-mid="225487445" border="0" src="https://freight.cargo.site/w/1000/i/1e111289b0d31443c97a00de3d5ffb90f000e59af7bc044977b1fdfa5cc1ca54/27.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/555d2ecf49ae86dc45837e3d34309412134d6cc33eaf12d7865cd37c85cc4738/73.jpg" data-mid="225487446" border="0" src="https://freight.cargo.site/w/1000/i/555d2ecf49ae86dc45837e3d34309412134d6cc33eaf12d7865cd37c85cc4738/73.jpg" /> SVP Global Creative: Hans Dorsinville | Design Direction: Flora Feng, Ben Pietrusinski Editorial Direction: Sylviane Louzon | Packaging Design: Mino Kodama, Elizabeth Hwang Visual Merchandising Direction: Pauline Dupin de Saint Cyr | Content Director: Mert Onay Director of Photography: Carlijn Jacobs | Styling: Imruh Asha | Hair: Cyndia Harvey | Makeup: Lucy Bridge Set Design: Ibby Njoya | Movement Direction: Jorge Dorsinville | Casting: The Establishment Models: Dove Cameron, Amira Ahmed, Mamour Awak, Lulu Wood, Akuol Deng Atem, Soo Joo Park Still Life Photography: Nicholas Alan Cope, Richard Pierce | Music: Henry Struck, The Other Side of the Brain Production: North Six, Mert Onay | CGI: Assembly | Edit: Consulate NYC | Retouching: Studio RM London https://benpiet.com/Balmain-Beauty-Wonder-Factory Sun, 19 Jan 2025 14:47:51 +0000 Ben Pietrusinski https://benpiet.com/Balmain-Beauty-Wonder-Factory WELCOME TO THE BALMAIN WONDER FACTORY ABOUT Follow the golden PB as it drifts from the Paris sky into our boutique to unveil a big surprise—the magic of our Wonder Factory. Here, the holiday production of Les Éternels collection is in full swing. Meet the Carbone fragrance as it takes center stage, getting dressed up from cap to velvet bow. Watch as the bottle joins its Balmain gift box. Together, the duo is all set to impress and spread joy around the world! Happy Holidays from Balmain Paris. WORKConceptualization, Art Direction, Graphic Design, CGI, Post-Production, Video IMAGERYKey Visuals designed into shotlist and extracted from film to further support 360 execution of campaign across in-store, social, online, e-commerce, etc. Supplementary studio assets shot for gifting and personalization marketing purposes. <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/9027bf91c108c113a27e44c3e62bc2dd3f7f63b87f7fa67312da24db6164fdaa/FY25_BL_UL_H24_WONDER_FACTORY_CARBONE_50ML_LOGO_1080x1350.jpg" data-mid="225072488" border="0" src="https://freight.cargo.site/w/1000/i/9027bf91c108c113a27e44c3e62bc2dd3f7f63b87f7fa67312da24db6164fdaa/FY25_BL_UL_H24_WONDER_FACTORY_CARBONE_50ML_LOGO_1080x1350.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/f818edf761a9df2e2236cb47a1b6e3a9a893f3b05ee0af9acce78024699d3882/FY25_BL_UL_H24_WONDER_FACTORY_ROUGE_50ML_LOGO_1080x1350_no-PB.jpg" data-mid="225072805" border="0" src="https://freight.cargo.site/w/1000/i/f818edf761a9df2e2236cb47a1b6e3a9a893f3b05ee0af9acce78024699d3882/FY25_BL_UL_H24_WONDER_FACTORY_ROUGE_50ML_LOGO_1080x1350_no-PB.jpg" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/4de3012126eb845ba0d85044e646954fe6a24f9cf518ca03151295425897e101/FY25_BL_UL_H24_WONDER_FACTORY_COLLATERAL_GIFTBOX_LOGO_1080x1350.jpg" data-mid="225072739" border="0" src="https://freight.cargo.site/w/1000/i/4de3012126eb845ba0d85044e646954fe6a24f9cf518ca03151295425897e101/FY25_BL_UL_H24_WONDER_FACTORY_COLLATERAL_GIFTBOX_LOGO_1080x1350.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/433bd0993a10f6e067c5146555958b4380ff0135cc52dc94b6a09b84db324b7a/FA24_BL_PRODUCT_STILL_ETERNELS_8X_VERTICAL_50ML_STACK_1920x1080.jpg" data-mid="225072869" border="0" src="https://freight.cargo.site/w/1000/i/433bd0993a10f6e067c5146555958b4380ff0135cc52dc94b6a09b84db324b7a/FA24_BL_PRODUCT_STILL_ETERNELS_8X_VERTICAL_50ML_STACK_1920x1080.jpg" /> VISUAL MERCHANDISINGWonder Factory concept brought to life and activated in select retail store displays. Concept done by global creative. <img width="1440" height="1796" width_o="1440" height_o="1796" data-src="https://freight.cargo.site/t/original/i/20aa9366bfd6313ebc34e493921d6a36126b21c96bcdd51265a4f0a18a985b00/balmainbeauty_1732722807_3510655815318950931_55117407039.jpg" data-mid="225075118" border="0" src="https://freight.cargo.site/w/1000/i/20aa9366bfd6313ebc34e493921d6a36126b21c96bcdd51265a4f0a18a985b00/balmainbeauty_1732722807_3510655815318950931_55117407039.jpg" /> <img width="1440" height="1799" width_o="1440" height_o="1799" data-src="https://freight.cargo.site/t/original/i/d70fce1a76fe38087b77b7d06373332e3f65d908dc1ea97d3d6ff16b20f28478/balmainbeauty_1732722807_3510655815536937344_55117407039.jpg" data-mid="225075145" border="0" src="https://freight.cargo.site/w/1000/i/d70fce1a76fe38087b77b7d06373332e3f65d908dc1ea97d3d6ff16b20f28478/balmainbeauty_1732722807_3510655815536937344_55117407039.jpg" /> <img width="384" height="480" width_o="384" height_o="480" data-src="https://freight.cargo.site/t/original/i/45f54d794f4e404476b88697a16877683236cf25f9ed619ed84042b393b2a376/giphy.gif" data-mid="225075153" border="0" src="https://freight.cargo.site/w/384/i/45f54d794f4e404476b88697a16877683236cf25f9ed619ed84042b393b2a376/giphy.gif" /> <img width="1440" height="1796" width_o="1440" height_o="1796" data-src="https://freight.cargo.site/t/original/i/2f2376f267b0656c354cc679866464733a11da43db7d00f786ee7a39af3b4144/balmainbeauty_1732722807_3510655815520137540_55117407039.jpg" data-mid="225075156" border="0" src="https://freight.cargo.site/w/1000/i/2f2376f267b0656c354cc679866464733a11da43db7d00f786ee7a39af3b4144/balmainbeauty_1732722807_3510655815520137540_55117407039.jpg" /> EMAILEmails designed and sent to subscribers of the Balmain Beauty list and fashion house customers. <img width="306" height="480" width_o="306" height_o="480" 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data-src="https://freight.cargo.site/t/original/i/c32dbb87924c17e3d02677d022eac6d097a948da2973daab25dbc3b7fd6f2beb/giphy.gif" data-mid="225087972" border="0" src="https://freight.cargo.site/w/274/i/c32dbb87924c17e3d02677d022eac6d097a948da2973daab25dbc3b7fd6f2beb/giphy.gif" /> <img width="900" height="1916" width_o="900" height_o="1916" data-src="https://freight.cargo.site/t/original/i/712d85f6f88e255a4c6932ae32664c72937c7e128ac383a1438ff016eacefbad/BALMAIN_FY25_CRM_EMAIL_NOV-24_LAUNCH-WONDER-FACTORY.jpg" data-mid="225087848" border="0" src="https://freight.cargo.site/w/900/i/712d85f6f88e255a4c6932ae32664c72937c7e128ac383a1438ff016eacefbad/BALMAIN_FY25_CRM_EMAIL_NOV-24_LAUNCH-WONDER-FACTORY.jpg" /> <img width="3600" height="6613" width_o="3600" height_o="6613" data-src="https://freight.cargo.site/t/original/i/318eef444b1d23d4914568a29df0f9a179a9c94cd10a393bb50746edcb6ecf88/BALMAIN_FY25_CRM_EMAIL_NOV-24_PERSONALIZED-ENGRAVABLE-CHARM.jpg" data-mid="225087849" border="0" src="https://freight.cargo.site/w/1000/i/318eef444b1d23d4914568a29df0f9a179a9c94cd10a393bb50746edcb6ecf88/BALMAIN_FY25_CRM_EMAIL_NOV-24_PERSONALIZED-ENGRAVABLE-CHARM.jpg" /> SVP Global Creative: Hans Dorsinville | Art Director: Ben Pietrusinski | Design Director: Flora Feng Editorial Direction: Sylviane Louzon | Producer: Andrea Clemente | CGI Agency: EIGER&nbsp; Visual Merchandising Direction: Pauline Dupin de Saint Cyr Still Life Photographer: Nicholas Alan Copy | Retouching: Studio RM London https://benpiet.com/Calvin-Klein-Fragrance Tue, 19 Sep 2023 17:01:38 +0000 Ben Pietrusinski https://benpiet.com/Calvin-Klein-Fragrance CALVIN KLEIN FRAGRANCES ABOUT Calvin Klein’s history of bold, non-conformist ideals in fashion and lifestyle informs everything we do. The brand’s minimalist and sensual aesthetic elevates everyday essentials, and their line of fragrances perfectly capture the spirit of the era in which they were introduced in while still remaining timeless and in-style.Digital refresh of Calvin Klein’s elevated still life fragrance photography, as well as launch imagery for Defy Eau de Parfum and My Euphoria. WORKConceptualization, Storyboarding, Pre-Production, Casting, Art Direction, Graphic Design, Post-Production, Edit, Video WEB ASSETSDesigned and type-set Product Display Page (PDP) assets for customer reviews and fragrance family comparisons. Additional promotional imagery pair with sampling and travel sizes. <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/8764f6e024a31ab728fd21204f7924142daec5466e2e2a69a3bb5e74f75df63f/CAK_MY_EUPH_EDP_24_RatingsReviews_logo_2500x2500.jpg" data-mid="191278999" border="0" src="https://freight.cargo.site/w/1000/i/8764f6e024a31ab728fd21204f7924142daec5466e2e2a69a3bb5e74f75df63f/CAK_MY_EUPH_EDP_24_RatingsReviews_logo_2500x2500.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/1acf0584461bcca6edeaa05d0093d3908d899c99aa25e41810989ede563a0328/CAK_DFY_PARF_24_DIGITAL_CPV_FullSizePenSpray_logo_2500x2500.jpg" data-mid="191279019" border="0" src="https://freight.cargo.site/w/1000/i/1acf0584461bcca6edeaa05d0093d3908d899c99aa25e41810989ede563a0328/CAK_DFY_PARF_24_DIGITAL_CPV_FullSizePenSpray_logo_2500x2500.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/ef097c3319474e4c4cc8a3675d22a4e3c2df944a524b0c18b72e1640b8f8ab42/CAK_DFY_EDP_24_FullSizeVOC_logo_2500x2500.jpg" data-mid="191278998" border="0" src="https://freight.cargo.site/w/1000/i/ef097c3319474e4c4cc8a3675d22a4e3c2df944a524b0c18b72e1640b8f8ab42/CAK_DFY_EDP_24_FullSizeVOC_logo_2500x2500.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/0d69f4bc65f9a4f184c544d71f1743eddb8fa0ba9d12724c960375a3a4cf2d65/CAK_DFY_PARF_24_DIGITAL_CPV_ComparisonChart_logo_2500x2500.jpg" data-mid="191279028" border="0" src="https://freight.cargo.site/w/1000/i/0d69f4bc65f9a4f184c544d71f1743eddb8fa0ba9d12724c960375a3a4cf2d65/CAK_DFY_PARF_24_DIGITAL_CPV_ComparisonChart_logo_2500x2500.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/1a6c31dad0d1878ac62f8a33aea2b3eeaff490eb6b6ebe4aa95313aad3c1c991/CAK_MY_EUPH_EDP_24_FullSizePenSpray_logo_2500x2500.jpg" data-mid="191279024" border="0" src="https://freight.cargo.site/w/1000/i/1a6c31dad0d1878ac62f8a33aea2b3eeaff490eb6b6ebe4aa95313aad3c1c991/CAK_MY_EUPH_EDP_24_FullSizePenSpray_logo_2500x2500.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/9228cb4b4fb7af8a44c6a9adfda9d67715d3f8749d385260d658b4ebcf670b38/CAK_DFY_EDT_RatingsReviews_logo_2500x2500.jpg" data-mid="191279007" border="0" src="https://freight.cargo.site/w/1000/i/9228cb4b4fb7af8a44c6a9adfda9d67715d3f8749d385260d658b4ebcf670b38/CAK_DFY_EDT_RatingsReviews_logo_2500x2500.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/799861c19346f301cd41b9749b2b4f8c3a5b0c3106f44bf12bc6e9fb4009ed2f/CAK_DFY_EDT_FullSizeVOC_logo_2500x2500.jpg" data-mid="191279430" border="0" src="https://freight.cargo.site/w/1000/i/799861c19346f301cd41b9749b2b4f8c3a5b0c3106f44bf12bc6e9fb4009ed2f/CAK_DFY_EDT_FullSizeVOC_logo_2500x2500.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/c048bf290b43761af0933d1da1a864b90b3520ef12ed2e80976cc8eed41185d0/CAK_DFY_PARF_24_DIGITAL_CPV_RatingsReviews_logo_2500x2500.jpg" data-mid="191279460" border="0" src="https://freight.cargo.site/w/1000/i/c048bf290b43761af0933d1da1a864b90b3520ef12ed2e80976cc8eed41185d0/CAK_DFY_PARF_24_DIGITAL_CPV_RatingsReviews_logo_2500x2500.jpg" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/a762ffcc7f5619569edc9e6c4b846b56b00586062ee61bbd7c8b382174bb751b/CAK_MY_EUPH_EDP_24_FullSizeVOC_logo_2500x2500.jpg" data-mid="191279420" border="0" src="https://freight.cargo.site/w/1000/i/a762ffcc7f5619569edc9e6c4b846b56b00586062ee61bbd7c8b382174bb751b/CAK_MY_EUPH_EDP_24_FullSizeVOC_logo_2500x2500.jpg" /> INGREDIENT VIDEOSHeroic storytelling videos introducing the essence of each fragrance with an emphasis on the top, heart, and base notes. Used in tandem with PDP imagery on E-Retailer sites. 360 PACK SHOTSRotating Bottles styled with ingredients of top three fragrances notes to create physical dimension and aromatic ethereality. Used in tandem with PDP assets on E-Retailer sites. Executive Creative Director: Davia da Croix | Art Directors: Ben Pietrusinski &amp; Erin Harney | Copywriter: Jess Johnson Director of Operations: Amy Pelligra | Producer: Renzo Perez | Assistant Producer: Audrey Gretz | Project Manager: Sahara Henley Photographer: Will Styer | Photo Assist: Grace Puffer | Digital Tech: Madison Pascale Videographer: Max Lipka | Camera Assist: JT White | Gaffer: Tom Orzechowski Stylist: Rebecca Donnelly | Stylist Assist: Harald Zijp | Stylist Assist: Shawn Ong Post-Production Manager: Mel Hudson | Stills Retouching: Jamie Antonelli Editor: Victor Hermosillo | Color Grading &amp; Retouch: Jan Klier https://benpiet.com/Lane-Bryant Mon, 18 Sep 2023 00:24:53 +0000 Ben Pietrusinski https://benpiet.com/Lane-Bryant LANE BRYANT ABOUT Lane Bryant converges fashion, fit, comfort, and versatility from the inside out. Create your lane, and they’ll meet you there. Lane Bryant lifts, supports and comforts yours, no matter what curves life throws your way.WORKRefreshed lighting, casting, and posing. Ongoing art direction, photo editing, retouching, high volume content capture. <img width="1539" height="2000" width_o="1539" height_o="2000" data-src="https://freight.cargo.site/t/original/i/587d77721e2636aa14b0934d545ebf8fa00b31fb9e101f91f7a442e8ea57f820/402523_0000008272.jpeg" data-mid="191051783" border="0" src="https://freight.cargo.site/w/1000/i/587d77721e2636aa14b0934d545ebf8fa00b31fb9e101f91f7a442e8ea57f820/402523_0000008272.jpeg" /> <img width="1539" height="2000" width_o="1539" height_o="2000" data-src="https://freight.cargo.site/t/original/i/44965be40dd0a32f28874da536e4a678203b1a07ded9a0bc5eb0dd0b02b3400c/400681_0000085242_alt1.jpeg" data-mid="191051776" border="0" src="https://freight.cargo.site/w/1000/i/44965be40dd0a32f28874da536e4a678203b1a07ded9a0bc5eb0dd0b02b3400c/400681_0000085242_alt1.jpeg" /> <img width="1539" height="2000" width_o="1539" height_o="2000" 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data-src="https://freight.cargo.site/t/original/i/3f501ffa02dcb8e29391606489a2fb73456519059875ac9732b12ca6f2a861c1/403047_0000110587_alt1.jpeg" data-mid="191051794" border="0" src="https://freight.cargo.site/w/1000/i/3f501ffa02dcb8e29391606489a2fb73456519059875ac9732b12ca6f2a861c1/403047_0000110587_alt1.jpeg" /> Photography: Aingeru Zorita, Robert Johansson, Emilio Hernandez, Sarra Fleur, Diane Styling: Angelica Pieser-Nelson, Lisa Bradkin, Galadriel MastersonHMU: Min Min Ma, Maggie ConnollyModels: Sammy Levin, Kelsey van Soest, Melonee Rembert, Ryan Imani, Crisdanil Hidalgo, Jade Gordon, Clementine Desseaux https://benpiet.com/Moose-Knuckles Mon, 18 Sep 2023 14:11:49 +0000 Ben Pietrusinski https://benpiet.com/Moose-Knuckles MOOSE KNUCKLES ABOUTMoose Knuckles Canada, engineered for the tundra, designed for the city, makes some of the most leanest, toughest, and most luxurious sportswear in the world. They stand for impeccable tailoring, ethically-sourced materials and premium hardware. Warming your core so you can ignite the fire within.WORKRefreshed lighting, casting, and posing. 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