POP BAG



ABOUT

Campaign imagery for Pop Bag’s fall 2019 campaign.

Instant customization to fit your lifestyle, while empowering the designer within you.



WORK

Art Direction, Design, Production.


CREDS

Creative Direction: Dearest Creative


Photography: Graham Pollack
Photo Assistance: Michelle Garcia
Videography: Zachary Cedarholm

Styling: Kate Landucci

Talent: Trish Juliano, Kylie Radick, Sosheba Griffiths + Nyesha Paris


POP BAG IRL

Featured shots from the billboard campaign in Times Square that ran on social.
ⓒ BEN PIETRUSINSKI, 2023