ORIGINS

FLIP THE SCRIPT



ABOUT

Flip The Script With Plantscription™ Multi-Powered Youth Serum. Your best face is the one you have today, and you own it, celebrating and perfecting your skin at every age. You have the confidence to own your story, write your life’s script, and care for your face today for its most youthful tomorrow.

WORK

Art Direction, Graphic Design, Post-Production, Video

VISUAL MERCHANDISING

Various layouts created for in-store signage, print, digital, social, education, and SMS.

VIDEO

Art Direction, Storyboarding, Conceptualization for science-focused video of Plantscription™ technologies.
Executive Creative Director: Klitos Teklos | Creative Director: Fred Evans | Creative Consultant: Elizabeth Ferraro
Art Direction: Nicole Leva | Design Direction: Ben Pietrusinski, Ava Kotelova, Anthony Bayoneto, Giorgi Brugnoli
Copywriting: MC Katigbak, Lisa Ferrandino, Alix Light-Perez

Production: Ghibili Media | Creative Operations: Carla Nunes, Melanie Fortune, Julia Mizcak
Beauty Photography: Tom Schirmacher | Stylist: Haidee Findlay-Levin | Hair: Panos Papandrianos
Makeup: Sil Bruinsma | Set Design: Todd Wiggins | Still Life Photography: Travis Rathbone | Styling: Anna Surbatovich
Stills Retouching: Anonymous Retouch  | Video Edit: Arthur Lacomblez
Models: Talent: Julia Vanos, Guinevere van Seenus

ⓒ BEN PIETRUSINSKI, 2025