ORIGINS

GET UP & GLOW



ABOUT

You are a lover of life, a never-settler you don’t let anything get in your way. No matter your day or night, GinZing™ Mask is your secret to Get Up & Glow.

WORK

Art Direction, Graphic Design, Social


SOCIAL

Art directed and executed layout of Instagram grid for entirety of campaign narrative.

Full grid can be viewed on Origins’ insta.

VISUAL MERCHANDISING 

Various layouts created for print, digital, social, education, and SMS.
Executive Creative Director: Klitos Teklos | Creative Director: Fred Evans
Art Direction: Nicole Leva | Design Direction: Ben Pietrusinski, Ava Kotelova, Anthony Bayoneto
Copywriting: MC Katigbak, Lisa Ferrandino, Alix Light-Perez

Production: Ghibili Media | Creative Operations: Carla Nunes, Melanie Fortune, Julia Mizcak
Beauty Photography: Tom Schirmacher | Stylist: Haidee Findlay-Levin | Hair: Panos Papandrianos
Makeup: Sil Bruinsma | Still Life Photography: Travis Rathbone | Styling: Anna Surbatovich
Retouching: Dtouch  | Video Edit: CVLT
Models: Alecia Rodriguez, Pace Chen

ⓒ BEN PIETRUSINSKI, 2025