ORIGINS

WAKE UP YOUR SKIN!



ABOUT

Your enthusiasm and zest for life can be challenged by the responsibilities, stressors and full-plate passions that come with the day-to-day.

The new GinZing Energizing Gel Cream is here to wake up your skin and shake up your day – so that you can live life and thrive wherever you glow.


WORK

Art Direction, Graphic Design, Digital

EMAILS

Design and Art Direction for digital campaign of GinZing Gel launch that features product-focused, linksell, and CRM emails.



DOT COM

Design and Art Direction for Origins.com home pages and enhanced product display page.
 
Executive Creative Director: Klitos Teklos | Creative Director: Fred Evans
Art Direction: Nicole Leva, Anthony Bayoneto | Design Direction: Ben Pietrusinski, Ava Kotelova
Copywriting: MC Katigbak, Lisa Ferrandino, Alix Light-Perez

Production: Ghibili Media | Creative Operations: Carla Nunes, Melanie Fortune, Julia Mizcak
Beauty Photography: Tom Schirmacher | Stylist: Haidee Findlay-Levin | Hair: Panos Papandrianos
Makeup: Sil Bruinsma | Still Life Photography: Travis Rathbone | Styling: Anna Surbatovich
Retouching: Dtouch  | Video Edit: Arthur LaComblez
Models: Francisco Henriques + Solange Smith

ⓒ BEN PIETRUSINSKI, 2025