BALMAIN BEAUTY
LES ÉTERNELS LAUNCH
ABOUT
Every identity has a fragrance. Introducing Balmain Beauty and their inaugural collection of eight unisex eaux de parfum, Les Éternels.Les Éternels leads you on the journey of self-realization through each fragrance: identity quest, inner peace, fearless rebirth, the tree of life, endless freedom, new unity, addictive love, and forever nature. Live your truth, free and powerful.
Balmain Beauty, launched in September 2024, builds on Balmain's fashion and fragrance legacy to change the meaning of beauty for the future. Standing for the power of respect, love, and unity. Trailblazing a beauty universe made of timeless anticipation.
WORK
Founding member of the brand & creative team, Omnichannel Design Exeuction, Art Direction, Cross-functional Collaboration, Post-Production for Stills & Video, Activation Concept & IdeationCAMPAIGN IMAGERY
Hero campaign model and ingredient imagery for the eight eaux de parfum in the inaugural collection. Assited with retouching markups, post-production, and color correction for print proofs.Left to right, top to bottom: Carbone, Sel d’Ambre, Bronze, Ébène, Bleu Infini, Ivoire, Rouge, Vent Vert.
VIDEO
Individual video narratives were shot for each fragrance– combining model storytelling, bottle romancing CGI, and duality ingredient spotlights to further depict each phase on the journey to self-realization.Featured is Rouge, Balmain’s bestseller and floral fruity fragrance.
DOT COM
Creative and Design lead for dedicated website at launch. Worked seamlessly with Site Operations, the North America Ecommerce team, DTX, UI/UX teams, Engineers to launch on-time.Site features shoppable product pages, editorial pages, Balmain heritage, and a discovery quiz to pair consumers with fragrances.
Discover now at Balmainbeauty.com
VISUAL MERCHANDISING + OOH
Various design executions created for OOH ad spots, retailer installation, and boutique placements across Europe, the United Kingdom, and North America.Inclusive of window hoardings, in-store screens and lightboxes, window displays, wall decals, digital billboards, bus shelters, etc.
PR + EVENTING
Gallery-inspired press events and influencer dinners to introduce Les Éternels. Asisted with dressing all spaces with custom-framed printed artwork, exhibited archival fragrances, designed wall decals, and house-coded interior decor.
SVP Global Creative: Hans Dorsinville | Design Direction: Flora Feng, Ben Pietrusinski
Editorial Direction: Sylviane Louzon | Packaging Design: Mino Kodama, Elizabeth Hwang
Visual Merchandising Direction: Pauline Dupin de Saint Cyr
Director of Photography: Carlijn Jacobs | Styling: Imruh Asha | Hair: Cyndia Harvey | Makeup: Lucy Bridge
Set Design: Ibby Njoya | Movement Direction: Jorge Dorsinville | Casting: The Establishment
Models: Dove Cameron, Amira Ahmed, Mamour Awak, Lulu Wood, Akuol Deng Atem, Soo Joo Park
Still Life Photography: Nicholas Alan Cope, Richard Pierce | Music: Henry Struck, The Other Side of the Brain
Production: North Six, Mert Onay | CGI: Assembly | Edit: Consulate NYC | Retouching: Studio RM London
Editorial Direction: Sylviane Louzon | Packaging Design: Mino Kodama, Elizabeth Hwang
Visual Merchandising Direction: Pauline Dupin de Saint Cyr
Director of Photography: Carlijn Jacobs | Styling: Imruh Asha | Hair: Cyndia Harvey | Makeup: Lucy Bridge
Set Design: Ibby Njoya | Movement Direction: Jorge Dorsinville | Casting: The Establishment
Models: Dove Cameron, Amira Ahmed, Mamour Awak, Lulu Wood, Akuol Deng Atem, Soo Joo Park
Still Life Photography: Nicholas Alan Cope, Richard Pierce | Music: Henry Struck, The Other Side of the Brain
Production: North Six, Mert Onay | CGI: Assembly | Edit: Consulate NYC | Retouching: Studio RM London