L’ORÉAL
PRIDE 2023

PROUD TO BE

ABOUT

Pride 2023 was a national celebration for L’Oréal USA with activations anchored in New York and Los Angeles.

With storytelling rooted in individuality and authenticity, Proud To Be set out to create space for individuals, both within and outside the organization, to share their story and ultimately fill in the blank: ‘I Am Proud To Be...”

WORK

Conceptualization, Art Direction, Graphic Design, Social, Post-Production, Video

CREDS
Creative Director: Davia De Croix
Dir. of Photography: Paul McGeiver
Producer: Nattallie Schiavo
Production Coordinator: Rachel Scarpelli
Post Production Manager: Juany Alduez
Editors: Susan LaMarca & Em Brennan
Color: Jan Klier

CAST PORTRAITS

Static images of cast that was captured and designed with customizable campaign slogan. Ran on owned social channels.

INTERVIEWS

Individual spotlight interviews reinforcing Proud To Be narrative and messaging

BEN PIETRUSINSKI