L’ORÉAL
PRIDE 2023
PROUD TO BE
ABOUT
Pride 2023 was a national celebration for L’Oréal USA with activations anchored in New York and Los Angeles.With storytelling rooted in individuality and authenticity, Proud To Be set out to create space for individuals, both within and outside the organization, to share their story and ultimately fill in the blank: ‘I Am Proud To Be...”
WORK
Conceptualization, Art Direction, Graphic Design, Social, Post-Production, VideoCAST PORTRAITS
Static images of cast that was captured and designed with customizable campaign slogan. Ran on owned social channels.


INTERVIEWS
Individual spotlight interviews reinforcing Proud To Be narrative and messagingExecutive Creative Director: Davia De Croix | Art Director: Ben Pietrusinski | Director of Photography: Paul McGeiver
Producer: Nattallie Schiavo | Production Coordinator: Rachel Scarpelli | Post Production Manager: Juany Alduez
Editors: Susan LaMarca & Em Brennan| Color: Jan Klier
Producer: Nattallie Schiavo | Production Coordinator: Rachel Scarpelli | Post Production Manager: Juany Alduez
Editors: Susan LaMarca & Em Brennan| Color: Jan Klier