FRESH

GIFT A MOMENT OF MAGIC



ABOUT

Fresh is a sensorial, and scientifically-proven beauty brand owned by LVMH. They combine high efficacy with amazing sensations.

Tasked with art directing + delivering a suite of assets for an e-comm and social-first holiday refresh.

WORK

Conceptualization, Storyboarding, Pre-Production, Art Direction, Photo Editing, Post-Production, Video

Photography: Scott McKay, Christopher Pitts | Art Director: Ben Pietrusinski
Photo Assist/Lighting: Samuel Phillippe | Digital Tech: Kamece Anthony
Stylist: Liz deSousa & Yen Biechler | Stylist Assist: Shawn Faye
Parts Models: Valery Lethard, Ray Martell Moore
Retouching: Jamie Antonelli | Edit: Amos Prync

ⓒ BEN PIETRUSINSKI, 2025