BALMAIN BEAUTY

DESTIN DE BALMAIN

ABOUT

Destiny is in the hands of those who turn chances into choices, unlocking possibilites, breaking boundaries, and lifting each other higher. They are the confident, the fearless, the unstoppable—the inspiration for Destin de Balmain.

A journey of optimism and infinite possibilities, destiny is in your hands. The Eau de Parfum unites those who express themselves without rules or expectations. Inspired by savoir-faire and modern pulse, the daring fragrance celebrates choosing your path and living your destiny.

The fragrance is contained in a precious, refillable glass cube, capped with signature golden striations. The PB monogram runs across every face, carving Balmain’s iconic Labyrinth motif into three-dimensional pathways. Clear and gold, and full of spark, it encapsulates the undeniable spirit of the scent.

WORK

Conceptualization, Ideation, Pre-Production, Art Direction, Cross-functional Collaboration

CAMPAIGN IMAGERY

Hero campaign model, ingredient, and secondary imagery for the inaugural prestige fragrance.

CAST VIGNETTES

Short-form and socially-native cuts of the cast and how they are living their destiny, encouraging the audience to do so as well.

THE GAME OF DESTINY

Meet Jasmine, a gamer and a free spirit who makes her own rules.

THE BEAUTY OF DESTINY

Alexis is a harpist who epitomizes elegance and strength.

THE SONG OF DESTINY

Introducing Chloe, a DJ who embodies independent confidence.

SOCIAL

Various video edits concepted specifically for social – behind the scenes, scripted cast interactions, deeper storytelling, and bottle transformation.

OOH

Paid ad placements IRL in Los Angeles & New York.

BEN PIETRUSINSKI