CALVIN KLEIN FRAGRANCES

ABOUT

Calvin Klein’s history of bold, non-conformist ideals in fashion and lifestyle informs everything we do. The brand’s minimalist and sensual aesthetic elevates everyday essentials, and their line of fragrances perfectly capture the spirit of the era in which they were introduced in while still remaining timeless and in-style.

Digital refresh of Calvin Klein’s elevated still life fragrance photography, as well as launch imagery for Defy Eau de Parfum and My Euphoria.

WORK

Conceptualization, Storyboarding, Pre-Production, Casting, Art Direction, Graphic Design, Post-Production, Edit, Video

CREDS

Executive Creative Director: Davia da Croix
Director of Operations: Amy Pelligra
Lead Art Director: Erin Harney
Art Director: Ben Pietrusinski
Copywriter: Jess Johnson
Producer: Renzo Perez
Assistant Producer: Audrey Gretz
Project Manager: Sahara Henley

Photographer: Will Styer
Photo Assist: Grace Puffer
Digital Tech: Madison Pascale
Videographer: Max Lipka
Camera Assist: JT White
Gaffer: Tom Orzechowski
Stylist: Rebecca Donnelly
Stylist Assist: Harald Zijp
Stylist Assist: Shawn Ong

Post-Production Manager: Mel Hudson
Stills Retouching: Jamie Antonelli
Editor: Victor Hermosillo
Color Grading & Retouch: Jan Klier

WEB ASSETS

Designed and type-set Product Display Page (PDP) assets for customer reviews and fragrance family comparisons. Additional promotional imagery pair with sampling and travel sizes.

INGREDIENT VIDEOS

Heroic storytelling videos introducing the essence of each fragrance with an emphasis on the top, heart, and base notes. Used in tandem with PDP imagery on E-Retailer sites.

360 PACK SHOTS

Rotating Bottles styled with ingredients of top three fragrances notes to create physical dimension and aromatic ethereality. Used in tandem with PDP assets on E-Retailer sites.