CALVIN KLEIN FRAGRANCES



ABOUT

Calvin Klein’s history of bold, non-conformist ideals in fashion and lifestyle informs everything we do. The brand’s minimalist and sensual aesthetic elevates everyday essentials, and their line of fragrances perfectly capture the spirit of the era in which they were introduced in while still remaining timeless and in-style.

Digital refresh of Calvin Klein’s elevated still life fragrance photography, as well as launch imagery for Defy Eau de Parfum and My Euphoria.


WORK

Conceptualization, Storyboarding, Pre-Production, Casting, Art Direction, Graphic Design, Post-Production, Edit, Video

WEB ASSETS

Designed and type-set Product Display Page (PDP) assets for customer reviews and fragrance family comparisons. Additional promotional imagery pair with sampling and travel sizes.


INGREDIENT VIDEOS

Heroic storytelling videos introducing the essence of each fragrance with an emphasis on the top, heart, and base notes. Used in tandem with PDP imagery on E-Retailer sites.

360 PACK SHOTS

Rotating Bottles styled with ingredients of top three fragrances notes to create physical dimension and aromatic ethereality. Used in tandem with PDP assets on E-Retailer sites.
Executive Creative Director: Davia da Croix | Art Directors: Ben Pietrusinski & Erin Harney | Copywriter: Jess Johnson
Director of Operations: Amy Pelligra | Producer: Renzo Perez | Assistant Producer: Audrey Gretz | Project Manager: Sahara Henley


Photographer: Will Styer | Photo Assist: Grace Puffer | Digital Tech: Madison Pascale
Videographer: Max Lipka | Camera Assist: JT White | Gaffer: Tom Orzechowski
Stylist: Rebecca Donnelly | Stylist Assist: Harald Zijp | Stylist Assist: Shawn Ong


Post-Production Manager: Mel Hudson | Stills Retouching: Jamie Antonelli
Editor: Victor Hermosillo | Color Grading & Retouch: Jan Klier

ⓒ BEN PIETRUSINSKI, 2025