BALMAIN BEAUTY
EAU DE TOILETTE
ABOUT
A reimagining of four Balmain Beauty icons — Carbone, Rouge, Bleu Infini, and Blanc Galaxie — translated from Eau de Parfum into a lighter, luminous Eau de Toilette format.The collection preserves the DNA of each signature scent while introducing an airy, effortless dimension: familiar, yet entirely new.
All imagery and art direction produced using AI
WORK
Conceptualization, Ideation, Creative Direction, Post-Production
SVP Global Creative: Hans Dorsinville | Creative Direction: Ben Pietrusinski
CGI Artist: Gui Boucher | Producer: Andrea Clemente
CGI Artist: Gui Boucher | Producer: Andrea Clemente