WELCOME TO THE
BALMAIN WONDER FACTORY
ABOUT
Follow the golden PB as it drifts from the Paris sky into our boutique to unveil a big surprise—the magic of our Wonder Factory.Here, the holiday production of Les Éternels collection is in full swing. Meet the Carbone fragrance as it takes center stage, getting dressed up from cap to velvet bow. Watch as the bottle joins its Balmain gift box. Together, the duo is all set to impress and spread joy around the world! Happy Holidays from Balmain Paris.
WORK
Conceptualization, Art Direction, Graphic Design, CGI, Post-Production, VideoIMAGERY
Key Visuals designed into shotlist and extracted from film to further support 360 execution of campaign across in-store, social, online, e-commerce, etc. Supplementary studio assets shot for gifting and personalization marketing purposes.
VISUAL MERCHANDISING
Wonder Factory concept brought to life and activated in select retail store displays. Concept done by global creative.
SVP Global Creative: Hans Dorsinville | Art Director: Ben Pietrusinski | Design Director: Flora Feng
Editorial Direction: Sylviane Louzon | Producer: Andrea Clemente | CGI Agency: EIGER
Visual Merchandising Direction: Pauline Dupin de Saint Cyr
Still Life Photographer: Nicholas Alan Copy | Retouching: Studio RM London
Editorial Direction: Sylviane Louzon | Producer: Andrea Clemente | CGI Agency: EIGER
Visual Merchandising Direction: Pauline Dupin de Saint Cyr
Still Life Photographer: Nicholas Alan Copy | Retouching: Studio RM London