PFW 

BALMAIN SS 25 READY-TO-WEAR


ABOUT

Olivier Rousteing’s runway declaration that Balmain has re-entered the broadest luxury category of all: beauty. “I actually think the face is the sexiest part of a woman’s body,” says Rousteing. “The recipe of fashion is to be you.”
-Luke Leitch, VOGUE Runway


Content capture for the SS25 runway collection, inspired by the launch of Balmain’s beauty division and flagon shape bottles of the Les Éternels eaux de parfum.

WORK

Content Capture, Video Art Direction, Post-Production, Photo Editing

BACKSTAGE & FITTINGS

Content captured backstage and during pre-show fittings of Les Éternels with accessories, the fashion collection, and bottle clutches.


SOCIAL CONTENT 

Content captured of celebrity arrivals, show mashups, and content box capture.
SVP Global Creative: Hans Dorsinville | Art Direction: Ben Pietrusinski
Movement Direction: Jorge Dorsinville | Director of Photography: Hugo Lopez
Arrivals Director of Photography: Edward Bethelot | Backstage Photographers: Patricia Burén, Edward Wendt

ⓒ BEN PIETRUSINSKI, 2025