AMERICAN EAGLE

REAL GOOD CAMPAIGN



ABOUT

As part of their broader sustainability goals, which include a comprehensive plan to be carbon neutral by 2030, American Eagle has made a commitment to moving toward more sustainable raw materials and reducing their water and energy usage.

This includes working with factories that meet their standards for water recycling and reduction to make the jeans and other styles in a way that lets consumers feel great about what they wear.



WORK

Social Art Direction, Graphic Design, Photo Editing


CREDS

Video: Quinn Wirth + Morgan Enfield
Photo: Acre Production Creation

CAROUSELS

Art Directed Acre to capture editorial horizontal + vertical portraits of the cast to create seamless carousel posts on Instagram.

STORIES

Promotional sales, informational narratives, and natively interactive Stories designed for both Facebook + Instagram.

VIDEO

Art Direction for short-form and socially-native videos that ran on Instagram Reels and TikTok.
ⓒ BEN PIETRUSINSKI, 2020