BEN PIETRUSINSKI

WORK // INFO // SCRAPS

AMERICAN EAGLE

HOLIDAY 2020

ABOUT

The holidays are all about optimism, connection, and togertherness, reminding people that there’s a lot to be hopeful for. Be Love. Be Fun. Be True. Be You.

AE launched an exclusive capsule collection with Disney featuring TikTok stars Addison Rae and Wisdom Kaye on top of their timeless and cozy holiday line.

WORK

Social Art Direction, Graphic Design, Photo Editing

CREDS

Producer: Morgan Enfield
Photo + Video: Acre Creative
Video: Quinn Wirth

BURSTS

Cast photo burst animations that ran across Facebook, Instagram, and Twitter.

FLATLAYS

Art Direction for Photo Studio and Freelancers to capture American Eagle’s products in a wintry + festive way.

UGC

Briefed talent, MyAE Ambassadors, and influencers to capture themselves in American Eagle’s holiday clothing in their own ways.

STORIES

Promotional sales, informational narratives, and livestream announcements designed for both Facebook + Instagram.

VIDEOS

Art Direction for short-form and socially-native videos that ran on Instagram Reels and TikTok.

ⓒ BEN PIETRUSINSKI, 2023